Natural Formula

Natural Formula is an Israeli professional hair care brand, founded in 1987, with strong positions in both local and international markets. The brand combines natural ingredients with modern technologies, offering effective solutions for different hair types and conditions.

Its formulas include oils, keratin, and plant extracts aimed at restoring, nourishing, and protecting the hair. The range includes shampoos, conditioners, masks, serums, and styling products. Many product lines target specific needs—damaged hair, post-keratin care, hydration, or curl control. Products are often free from harsh sulfates and parabens and are suitable for regular use.

Natural Formula is positioned as salon-quality hair care at an affordable price. The brand is widely used by professional hairdressers and is popular with mass-market consumers.