SANO

Careline

Careline cosmetics are created for women who highly value their beauty and health.

All ingredients are based on natural components, using the most advanced technologies. The distinctive feature of Careline cosmetics is their naturalness in creating creams, attractive and modern design, which are the key components of success. Since its inception in 1981, Careline (PARMAGIS L.T.D.) has been using the results of research and scientific innovations in therapeutic and preventive cosmetics. It was the first company that, over 40 years ago, understood the uniqueness of the minerals of the Dead Sea in skin care and implemented this understanding in a complete range of cosmetic products for the face, body, and hair. 

Health&Beauty

Health & Beauty (H&B) is an Israeli company specializing in the development and production of high-quality natural cosmetics. The brand's entry into the global market dates back to 1990 - since then, H&B's unique preparations have won the hearts of its loyal customers and experienced cosmetologists.

The main ingredients of the products include natural substances such as plant extracts, oils, vitamins, and minerals from the Dead Sea. Special attention is given to the last component - the unique Israeli minerals consist of an unusual combination of beneficial microelements: magnesium, potassium, bromine, copper, cobalt, sodium, zinc, phosphorus, manganese, and others. Cosmetics with a high content of these substances are well absorbed by the human body. This property is explained by the concentration of microelements - it is practically identical to the concentration in the composition of human blood and lymph.

Crema

The products of the Israeli company Crema are highly popular and developed using modern cosmetic formulas. The company employs young specialists and experienced technologists from the country, whose collaborative work allows the production of high-quality skincare products.

This brand has its distinctive feature - its cosmetics are enriched with vitamins A and E. The high content of these elements gives the skin noticeable elasticity, and the hair exceptional strength and shine.

Keff

Keff is an Israeli cosmetics and body care brand, launched in 1992, well-known in the local market for its bath and shower products. The brand targets the mass consumer and offers high-quality daily care products at an affordable price. Keff’s philosophy is centered on turning routine hygiene procedures into a pleasant sensory experience through rich textures and vibrant scents.

The brand’s range includes shower gels, shampoos, conditioners, and cleansing products with moisturizing ingredients such as vitamin E, aloe vera, and oils. Keff’s formulas provide gentle skin cleansing without leaving a feeling of dryness or tightness. A distinctive feature of the brand is its long-lasting fragrance, which remains on the skin after use.

Visually, Keff positions itself as a modern, dynamic, and “energetic” brand. Initially targeted at a young audience, it has over t

Natural Formula

Natural Formula is an Israeli professional hair care brand, founded in 1987, with strong positions in both local and international markets. The brand combines natural ingredients with modern technologies, offering effective solutions for different hair types and conditions.

Its formulas include oils, keratin, and plant extracts aimed at restoring, nourishing, and protecting the hair. The range includes shampoos, conditioners, masks, serums, and styling products. Many product lines target specific needs—damaged hair, post-keratin care, hydration, or curl control. Products are often free from harsh sulfates and parabens and are suitable for regular use.

Natural Formula is positioned as salon-quality hair care at an affordable price. The brand is widely used by professional hairdressers and is popular with mass-market consumers.

Bubchen and AQA baby

Your children will not be overlooked either, thanks to brands like Bubchen. It is a unique, hypoallergenic, and absolutely pure cosmetic line for babies. The range includes all the essential products for the care, cleansing, and first massage of a newborn's skin.

Famirel

Famirel is the result of the creativity of an international community of beauty and human health experts. The Famirel product line has been developed by a leading team of scientists and cosmetologists. They utilize cutting-edge, advanced, and award-winning technologies to combine innovative active ingredients with traditional ones to create specialized skincare products. Relying on traditional technologies while incorporating the latest research and developments, a complex of products has been created to address the basic needs of the modern individual. It is precisely the symbiosis between tradition and innovation that has led to the creation of the proposed series.

Felce Azzurra

Felce Azzurra is an Italian brand with a history of over a century, owned by the company Paglieri, founded in 1876. It is widely known for its distinctive, signature fragrance, which has become a symbol of Italian perfume and care traditions.

The brand offers a wide range of body care products—shower gels, soaps, deodorants, creams, and intimate hygiene products. Additionally, Felce Azzurra develops home and laundry lines, united by a common aromatic concept. Products undergo strict quality and safety control.

Felce Azzurra combines classic values, an emotional fragrance, and modern formulas, remaining a popular everyday care brand in Italy and beyond.

R.O.C.S.

R.O.C.S. is an international oral care brand based on safe and effective formulas with natural ingredients. The name R.O.C.S. (Remineralizing Oral Care Systems) reflects the main goal of the products—to strengthen enamel and prevent cavities.

The brand offers toothpastes, toothbrushes, mouthwashes, gels, and dental floss for different ages and needs. R.O.C.S. formulas effectively clean teeth and maintain fresh breath without harsh substances. The products are suitable for daily care as well as specialized needs, such as sensitive teeth, braces, or whitening.

R.O.C.S. is valued for its combination of quality, safety, and noticeable results, making oral care simple and reliable for the whole family.

Orbitol

Orbitol is a company specializing in the production of highly effective oral care products. The products of this brand have an important feature - their formula is rich in globally recognized minerals from the Dead Sea. Scientists have proven that in the right proportions, they are extremely beneficial for teeth. The macro- and microelements contained in marine minerals strengthen tooth enamel and gently care for the gums.

Doctor sea

Dr Sea is a natural cosmetics brand inspired by the rich benefits of the sea. Its products are based on marine algae, minerals, and natural extracts that hydrate, nourish, and help restore the skin.

The Dr Sea range is designed for both face and body care, supporting skin health and preserving its youthful appearance. The brand is known for its gentle yet effective formulas, carefully developed to suit all skin types.

Dr Sea cosmetics are especially valued for their natural and eco-friendly approach. They are an ideal choice for people seeking harmony with nature and mindful self-care.<

Sea of spa

Sea of Spa is a premium skincare brand inspired by the marine traditions of the Dead Sea. Its products are enriched with Dead Sea minerals, marine salts, and natural extracts that deeply nourish, restore, and enhance the skin’s natural radiance.

The Sea of Spa range is designed for luxurious face and body care, delivering the experience of professional spa treatments at home. The brand is valued for its high-performance formulas and premium ingredients, providing visible results from the very first applications.

Each product undergoes thorough quality control to ensure a perfect b